Do you believe your website deserves more attention than it is currently getting? Not to worry. With just a few adjustments, you can transform your website into a powerhouse! No matter the focus of your website, all the measures discussed in this article will still be applicable to you. Traffic is the lifeblood of every website. Actually, adverts are but since you need traffic to get companies to place adverts on your website, the two go hand in hand.
Build Your SEO
You must employ Search Engine Optimization (SEO) techniques for your website. If you continue to ignore this, you will still maintain the low level of traffic you already have and this will even dwindle with the passage of time. A lot of companies make the mistake of optimizing just their home pages at the risk of every other part of the website. This move is wrong because this utilization of SEO will only work when the consumer is familiar with the name of your company.
If the name of your company is NextGen Tech, your website will attract more traffic if you publish content that is relevant to the technology industry. You will get more visits from tech enthusiasts if you publish articles along the line of "Ten Upgrades to watch out for in the new iOS 8". You will get more attention for this than if you just emphasize your company name 'NextGen Tech". Therefore, you should ensure that each page of your content is optimized so they can be easily discovered by search engines. However, you should ensure that the content of the article is an accurate reflection of the title that attracted the users. There is nothing more annoying than click bait. For you to know the right content that will engage your audience and increase the chances of your article being discovered by search engines, you should do a keyword research that will show you what your audience is interested in on the internet. With that knowledge, you can craft content that will interest your audience.
Choose And Use Social Media Platforms
The social media account you use to publicize your website is dependent on the content of the site. If your site is geared towards looking for employees, you should pay attention to social media networks like Twitter and LinkedIn. Also, Facebook can be a good resource because it has a considerable user base and it gives you the opportunity to engage your audience. Some of the factors to consider when choosing a social media platform are: the audience, the products and services you offer, and your niche. At the beginning, you should post content on not more than two social media platforms. Don't just share promotional messages, be flexible enough to craft content that will engage your audience. Also, you should utilize some of the fringe services that these platforms offer. These services include Facebook Live, Google hangouts and Twitter Chats
Create An Incentive To Join Your Email List
You should give people a reason to entrust their names and contact information to you. This is because a lot of people are skeptical about releasing personal information but if there is an incentive involved, they will be more than eager to. Whatever you are offering, you should use popular marketing keywords like "free", "exclusive" and "bonus* to advertise your products on the social media.
If you have an updated email list, you can readily contact customers that subscribe to your newsletters.
Add Visual Media To Your Content
You should always complement your content with visual aids. This is because graphics and videos have a fast connection with the human mind, therefore, you should employ this bit of psychology to drive !ore traffic to your website. The visual complement could be a picture, infographic or video.
Inject Yourself Into Conversations
Talk about yourself in conversations. Everyday, there are millions of threads about an area or industry your website focuses on. All you have to do is find these threads and join the conversation. These threads will be present in the comment section of blog and website posts, message boards, question and answer websites like Yahoo Ask and Quota, and various forums on the internet. When you talk, add a link to your website. If your comment is interesting enough, people will check out your website and this will generate increased web traffic. .
Create An Irresistible Hook
Whatever you are planning to do, always lead with an attention grabbing hook. This could be an alarming piece of information, a thought provoking question, or an interesting theory. You can place this hook prominently on your home page or it be a comment on a blog post or a forum. The hook could also be the theme of an ad. The main purpose of the hook is to attract potential customers. Before developing the message, you should have a long brainstorming session. Make a list of up to 10 hooks and then you can choose the one that has the best chances of being effective.
Talk To Your Audience
You can engage your audience through a number of means. From podcasts to webinars and even YouTube videos. Consumers consumer more easily with brands that have a form of human representation. You should be the face of your website. The content you create should be engaging but there should also be an obvious link to the brand you are promoting: your website. The strategies discussed here are not the only ones you can employ to make your website more popular. However, they will go a long way in making sure that your website enjoys more traffic over the coming weeks.